Website design is extremely important for a Business. It is essential for the purposes of Marketing your Business online, attracting visitors and potential customers to a well designed website, which helps in increasing sales and improve search engine rankings.
We have explored some indications below when your Business needs a new website development:
Navigation
Navigation is important in a website and customers are always looking for websites which are laid out in an easy to explore manner. If your website's layout is not clear and simple to follow, then this will create a poor user experience, which will result in lost sales. This is why when you create a new website, the website design must be a modern design with clearly labelled tools and links.
Slow loading websites
Users always find a slow loading website annoying and this can affect your Marketing, as customers will divert their time and interest to other alternatives. Search Engine Optimisation will also be affected, if a website takes more than four seconds to load and the possibility of moving up the search engine rankings will be slim. Therefore, you should consider a redesign of your website by using website creating platforms online.
Mobile responsive
Mobile phones, i.e smart phones have internet access nowadays and with the increased use of smart phones world wide, websites need to be responsive to this demand and display clearly and accurately on different sized screens. A website builder is the most affordable and quickest form of website creation online, which will help you create a website to suit your needs.
Content
The website content must be updated to reflect current offers and discounts, for example: Christmas sales, Boxing Day sales, Black Friday offers, etc. The content must be relevant, accurate and updated to include different colours, icons and pictures to attract the customer. If your content is outdated or not appealing, then you must redesign your website.
Security
You must ensure your website is secure to use and does not leave customers vulnerable to cyber attacks, where their personal details may be exposed. A secure HTTPS connection is necessary to remove any risks customers will face. If your website is not secure, then you must redesign it and protect customers from any security threats.
Blogs and Customer reviews
Regularly update your website with blogs, which are articles relevant to your products and services. The use of keywords within the Blogs helps with SEO, by improving your positioning on search engines. Post customer reviews on your website, which will create a positive image of your brand to customers visiting your website.
Customer feedback
Include a customer feedback section on your website, which will show customers that you are interested in their suggestions by responding and evolving your Business where necessary. This will create customer confidence in the products and services offered, which will result in increased sales and satisfied customers. If your website does not already include this option, then use online web design sites to create a new custom website.
