The Waxing Business is growing at a steady rate across Europe and the rest of the world. Demand is increasing and as a result, there is more competition in this Industry.
In order for a Waxing Business to create an identity and awareness of its brand, it must create a new website. Website creating platforms are widely available in the market and the quickest way of building a website is by using a website builder. This form of website development is cheap and takes minutes to complete the process.
According to IBISWORLD.COM, the waxing industry is valued at more than $600 million. Many people are in search of full body waxing services and as the desire to use these facilities grows, Businesses will be looking to expand and grow in the market.
Starting a Waxing Business
Just like every Business, in order to start you need a solid Business plan, which identifies your target market, analyses the opportunities and identifies the Competitors in the area.
You need to also have a Marketing plan to specify how you will conduct the Marketing and which types of methods will be employed to conduct it.
Costing needs to be clearly outlined in a financial projection in the form of a Cashflow, which lists the Income and Expenditure of the Business. This will help any new venture in working out what costs need to be cut down and increased in order to make the Business work.
Making a successful Business out of waxing
Once an investment is made into the Business and the salon opened, the Business needs to ensure the general public is made aware of the new store. Handing out leaflets and word of mouth helps to attract customers.
Creating an online listing of your Business on all available listing websites, social media marketing and Search engine optimisation helps a great deal to grow the Business.
Promotional offers, such as a BOGOF (Buy one get one free), 20% off first visit, 15% of if you recommend a friend, etc can interest customers to use the salon and eventually lead them to becoming regular customers.
Although teenagers are a growing target market in waxing, people in other age groups are also users of hair removal services. Therefore, pricing the service appropriately is what is required, so that your overheads are taken into account and profit is also made, which will allow you to establish a lifestyle.
Buying in bulk from wholesalers will generally achieve lower prices and as a result, margins can also be increased.
Concluding thoughts
Setting up such a venture can be exciting and profitable, if the right methods of marketing and costing are used in the Business.
An attractive image also needs to be created for your service, which is why investing in a website and online shop is necessary, as this is a storefront for your Business.
